Sunday, June 1, 2008

As a past advertising student..

and how much I did not like the Ad world. Focus Groups, target audience, every art director getting excited about some smart little things that they created. I was not longer in the scene but I still understand the amusement and passion behind the industry. Nowadays, everyone is concern about their privacy, everyone dislike advertising,seems like every product or every message that came from any brand is a monstrous thing!
So Facebook is validating privacy- yes again just like people that are concern with google and x amount of other companies.
I was really worried about iphone when I first got it. Look Apple and At&t would be about to know who i contact, where I live, where I go everyday. Every person email, phone call/text can be under surveillance. We will have no where to hide! If I do not have my phone, my communication with all people that I know will be non existence. It was a little frightening.
So that was my defensive arguments!

But I was rethinking this morning after reading facebook law suit and geneticly modified food??? Also my recent reading about our prices, above or below inflation.

We have 6.7 Billion in this world. Our resources are lowering and we have less energy, less food. We will soon eat up the whole entire planet. So now we have to concentrate on getting more food, conservation our energy source. I found that so closely related to advertising. It is funny to me that we blaming other people for the way we spend our money and resources. If there is no opportunity for another new phone or another new pairs of jeans, and if there is not desire in our human population, why! then why we spend the way we spend. Just because someone made something available, we have to get it? We changed our lives because we wanted to. We like the new cars, we like the new food. And we blame advertising for the way we want things because we can not control our own desires.

Now our consumption is snowballing, its hard not to blame on capitalism. We keep expecting bigger and bigger number in sales and in cheeseburger. Bigger yard, bigger apartment, better car, cheaper clothes. I don't blame for us to advance and to get more for what we spend. We are able to afford so much becasue goods are priced in the way that we believe we will have bigger sales and cheaper way to make everything. So can it be that we want more and we price things lower to attract customers to generate sales. Or we blame on advertising because we make things more desirable.